Xbox Celebrates A Legacy Of Innovation in Forza Motorsport 6 TV Ad
Microsoft on Friday published a new TV ad for its upcoming Xbox One racing game, Forza Motorsport 6. Called “Legacy” the 90-second video aims to celebrate the racing genre’s evolution over the past 40 yeas. The video ends by saying, “This is what we’ve been racing toward,” referencing Forza 6.
The Ad pays homage to games like Gran Trak 10 (1974), Pole Position (1982), RC Pro Am (1987), Chase HQ (1988), and Ridge Racer (1993). The ad stars the 2017 Ford GT, the all-new ultra-high-performance supercar that will appear exclusively in Forza Motorsport 6. The commercial shows the car driving through a number of video games from different eras, starting with 1974’s Gran Trak 10.
“From the very beginning, video games have tried to recreate the feeling of what it’s like to race the cars of our dreams,” Xbox marketing boss Mike Nichols said in a statement. “This has always been the goal of Forza Motorsport, and on the tenth anniversary of the series, it’s as close as it has ever been.”
Microsoft says:
“To place the photorealistic car inside the pixelated game worlds, Xbox photographed a real-life, multimillion dollar prototype of the Ford GT that was suspended within a motion-controlled hydraulic rig. Tracking markers were used in-camera so that shots of the real car fit perfectly into the simulated environment of the earlier generation games. The spot concludes with actual Xbox One footage featuring the in-game Ford GT within Forza Motorsport 6.”
The song featured in the ad is “Danger! High Voltage” from the Detroit, Michigan-based band, Electric Six. The commercial will air on TV across the globe this weekend during the Formula One Italian Grand Prix.
The game is scheduled for release on September 15, but a free demo is already available for Xbox One owners to download.
