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Western Digital Launches 256GB microSD Card

Western Digital Corporation today introduced a new suite of 256 gigabyte (GB) microSD cards, which includes the new 256GB SanDisk Extreme microSDXC UHS-I card – the fastest microSD card in its class. The new suite of cards also includes the 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, the first 256GB card optimized for mainstream consumers. The new additions deliver leading speed and capacity in a fingernail-sized card, giving smartphone, drone and action camera users the performance and capacity they need to capture professional-grade videos and photos without worrying about running out of space on their device.

“Our microSD cards are now at the center of many consumer devices, and we’re excited to not only raise the bar with the launch of the world’s fastest microSD card, but to also offer a family of 256GB microSD cards that give consumers the flexibility they need to capture life at its fullest,” said Dinesh Bahal, vice president of SanDisk product marketing, Western Digital. “As a leading global storage provider with one of the most trusted flash brands, we take pride in transforming the way consumers capture, store and share their content.”

Western Digital

Whether taking pictures, shooting 4K UHD or Full HD video, or storing high-fidelity music, the new 256GB cards give consumers the freedom to capture and carry a massive amount of content on their devices without concern about storage limitations.

Combination of Capacity and Performance
The 256GB SanDisk Extreme microSDXC UHS-I card delivers unmatched transfer speeds of up to 100 MB/s, allowing users to save time transferring large files, as well as write speeds of up to 90 MB/s for rapid capture of photos. Users can record an estimated 14 hours of 4K UHD video on the 256GB card, making it ideal for high-performance drones, action cameras, and 4K-capable smartphones, among other devices.

The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, is ideal for Android-based smartphone and tablet users who don’t want to worry about running out of space on their devices. The new card is capable of storing more than 24 hours of Full HD video1, and also features premium transfer speeds of up to 95 MB/s. At this speed people can move files quickly – up to 1,200 photos in just one minute2.

Built to perform in harsh conditions, the new cards are also waterproof, temperature-proof, shock proof, and X-ray proof. Additionally, the SanDisk microSD card line up is compatible with the SanDisk Memory Zone app for Android, giving users an easy way to manage and back up content on their device. The app is available for free through the Google Play Store.

Pricing and Availability
The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, will be available worldwide in August 2016 with a U.S. MSRP of $149.99. The 256GB SanDisk Extreme microSDXC UHS-I card will be available worldwide in calendar Q4 2016 with a U.S. MSRP of $199.99.

Rounak

Student, smartphone enthusiast and a Nexus fan.

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