Web Browsing, Mobile Search, and IM Most Frequently Used Mobile Services in India
Smartphone ownership in India is continuing to grow at a rapid rate, outpacing the growth of more basic mobile phones. With India being the third largest smartphone market in the world, it is poised to be the next big growth opportunity for smartphone manufacturers. A new report from the Media and Services UX (MSX) group at Strategy Analytics has investigated the use of mobile data services in India via a web-based survey.
Mobile phone owners in India are driven to use services which help them to gather information (mobile search and web browsing) and communicate with services which offer enhanced features (i.e. IM, email, and social networking). Furthermore, web browser, mobile search and IM services, were used by more than 60% of Indian survey respondents on a daily basis.
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Christopher Dodge, Associate Director, MSX and report author, commented, “As these are the core services which users in India want to use with the greatest frequency among other mobile services available, Indian mobile operators and device OEMs which distribute to Indian consumers should look to prioritize and enhance web-browsing, mobile search and IM services. This will help to serve as differentiators in an emerging crowded handset market and drive earlier consumer adoption, which can in turn lead to greater consumer loyalty.”
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe andAsia, Strategy Analytics delivers insights for enterprise success.
About Media & Services UX
The Media & Services UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry.
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