Under Armour acquire MyFitnessPal and Endomondo

Endomondo and MyFitnessPal are among the best fitness tracking applications available for various operating systems. Under Amrour, an American sports clothing and accessories maker, announced the acquisition of both these fitness tracking apps/platforms. With 120 million global users, this makes Under Armous the world’s largest digital health and fitness community platform. The acquitions is definitely a surprise given that recently, Under Armour acquired MapMyFitness and UA RECORD application suites. Under Armour paid $475 million for MyFitnessPal and paid $84 million for Endomondo.

At the time of the acquisition Endomondo had 20 million registered users and provided fitness tracking platform and social fitness network that connected fitness lovers across the globe. Users can upload their activities to the network, create challenges, take part in challenges. MyFitnessPal on the other hand had 80 million registered users and provides free resources for health and fitness, nutritional information over five million foods, provide caloric data etc.

“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Kevin Plank, Chairman and CEO of Under Armour. “Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles.”

“At MyFitnessPal, user success is our true North,” said Mike Lee, Co-founder and CEO of MyFitnessPal. “Under Armour will bring vast health and fitness expertise and resources to our 80 million users to help guide them as they work to achieve their health goals.”

“Endomondo has built an engaged global community of fitness enthusiasts, providing a strong technical platform for our users, while adhering to our core belief that social interaction and support are key motivators when it comes to getting fit and maintaining a healthy lifestyle,” said Mette Lykke, Endomondo Co-Founder and CEO. “We share in Under Armour’s passion for innovation, as well as its mission to make athletes better, and we look forward to better serving the needs of athletes around the world.”