Samsung Display Introduces First Mirror and Transparent OLED Display Panels

Samsung Display Co., Ltd. unveiled the industry’s first Mirror and Transparent OLED display panels in a dazzling state-of-the-art showcase for personalized shopping and informational browsing, held this week at the Hong Kong Convention and Exhibition Centre. The exhibit features the first retail use of advanced commercial OLED panels – a “virtual necklace” display for the world renowned Chow Sang Sang jewelry company.

“Samsung has a long legacy of leadership in technology innovation for digital signage, as well as for other applications, and we are now leading the next wave of digital signage advancement with our Mirror and Transparent OLED display solutions,” said Oseung Yang, vice president, Samsung Display Company. “We are very excited to help bring a new interactive dimension to the world of multi-channel shopping through the integration of our newest OLED displays with Intel RealSense technology,” he added.

Samsung Display’s revolutionary Transparent and Mirror OLED display solutions will drive retail and digital signage leaders, and their customers, to further innovate through greater manipulation of the Intel RealSense platform in order to deliver highly differentiated, exquisitely personalized customer experiences,” said Jose Avalos, worldwide visual retail director, retail solutions division, Internet of Things group, Intel Corporation.

The new Samsung Display OLED panel technology provides a digital viewing platform for making the consumer purchasing experience more visually engaging. When Samsung’s OLED display technology is integrated with Intel Real Sense technology, a visually compelling, interactive closet or “self-modeling” wardrobe is created that can enable consumers to virtually “see” clothes or other retail items from an extremely realistic, customized perspective.