Rovio to add environment conscious content into their games
Rovio Entertainment, the maker of famous Angry Birds game series has announced Angry Birds’ “Champions of Earth”, an awareness driving in-game experience. Created in association with Earth Day Network, Rovio will integrate environmental awareness content into the game and the content will be made available in-game in September 2015.Angry Birds is one of the most downloads application(s) across various operating systems and by allowing millions of users interact with information related to protection and conservation of nature and its resources, Rovio is sending a strong message to the world. This is truly an innovative way of sending a good message across the globe.
“For years, many of our games have supported initiatives regarding earth sustainability, climate change and preservation. It is a real privilege to work with Earth Day Network on an Angry Birds gaming experience to raise awareness of climate change. It’s a cause that really matters to us both and to Angry Birds fans as well. Stay tuned. This will be fun,” said Patrick Liu, Rovio Creative Director.
“By leveraging the global reach and informational power of gaming technology, Earth Day Network and Rovio Entertainment – the creators of the beloved and wildly successful Angry Birds – will mobilize millions around the world to take action on climate change,” said Kathleen Rogers, Earth Day Network President.
“Mobile games have tremendous power in engaging audiences. Angry Birds has been downloaded 2.8 billion times and the game is played in every corner of the world. We see it as a privilege to have this kind of reach and also, conversely, as an obligation to give back. We are thrilled to work with Earth Day Network,” said Blanca Juti Rovio Chief Brand Officer.
