Realme – The unauthentic Indian Start-up launches Realme X3 and much more
Realme was a sub-brand of Oppo. It was founded by Sku Li in May 2018. Soon after they found their stronghold in the market, they announced themselves as a separate company operating independently. The brand has its headquarters in Shenzen, China, and its mobile units are manufactured by Oppo factory in India. Realme audio products, mobile cases, power banks, and TVs are all imported from China. In spite of these well known and well-established facts, India CEO Madhav Seth is trying to sell a new spun story that Realme is an Indian startup that started in India and expanding globally. The business and tech fraternity would find this statement ridiculous, but over the period of time, if Realme keeps repeating this line, Realme fans and customers in India may start believing it. Mr. Madhav Seth has taken this strategy out of politics and started stressing it in every video where he gets a chance.
At the digital launch of Realme X3 and a few other products, Mr Madhav Seth once again reiterated that Realme is an Indian startup. Maybe this is a self-defense mechanism that Realme is trying to build due to the on-going boycott Chinese sentiments online. But the Tech fraternity never cares about the origin of the brand or the product. If the product is of good quality and the brand has all the intentions to remain stable in the market with consistent quality and penchant innovation on the roadmap, the Tech community will continue to show interest. Realme is a brand that has lived up to this so far. Yes, their sales have dipped in the last few quarters, but that is probably due to their lack of innovation in design and engineering. The brand must stop spreading lies about its origin and start taking pride in whoever they are. Switching sides in the middle of a battle is not a good sign of bravery.
Realme X3 Series
Realme, the unauthentic Indian startup has launched the new Realme X3 Series with Realme X3 and Realme X3 Zoom. I liked the fact that Realme has chosen to go with Qualcomm Snapdragon 855+ mobile platform instead of the slightly more powerful 865 with 5G as 5G is not a viable tech in India yet. Both the mobiles in the X3 series have a 6.6 inches 120 Hz LCD display. The X3 SuperZoom has an 8 MP 5x periscope telezoom lens apart from the 64 MP main camera, 8 MP Ultra-wide, and a useless 2 MP macro lens like in the X3. Both Realme X3 and X3 SuperZoom will be launched in two colors – Glacier Blue and Arctic White and will be available on realme.com and Flipkart starting June 30th at 12:00 PM. Realme X3 SuperZoom is launched in two variants 8GB+128GB at Rs 27999 and 12GB+256GB at Rs 32999. Realme X3 switches the telezoom lens with an optical zoom lens and is priced at Rs 25999 for the 8 GB variant and Rs 24999 for the 6 GB variant.
Interestingly, both these mobiles were already launched globally and have now been announced for India. Also their new Buds Q, a TWS product has also been announced in India for a price of Rs 1999. The Buds Q looks cute and has low latency mode, sync support with Realme link app, IP X4 water resistance, and a 10mm dynamic driver. Buds Q will be offered in 3 classic colors namely Quite Black, Quite White, and Quite Yellow.
Realme has always been inspired by brands like Oneplus and Xiaomi. They follow the footsteps of these brand blindly. They even started unboxing their own mobiles and reviewing them on their own youtube channels, like Oneplus and Xiaomi. But what’s more, fitting the pattern is the launch of backpacks. I really don’t understand why mobile tech brands want to launch bags, but it is what it is and everyone does it, and eventually, Realme couldn’t stay out of the party as well. They launched some vegetable shopping bag kind of bag a while ago and now that launched Adventurer Backpack for a price of Rs 1499.
I don’t have anything against them launching backpacks or even a new line up for shirt, pant, perfume, etc… but Realme must not lose focus on their core capability. Every mobile from Realme looks the same and more than 2 mobile models in their line up have the same internals. This self-proclaimed Indian startup must start taking ownership of these issues and address them instead of launching new bags and calling them AiOT products.
