Panasonic launches Eluga A3 and A3 Pro

Panasonic Mobile India has launched 2 new mobiles in its Eluga series. The A3 and A3 pro are priced at Rs 11290 and Rs 12790 respectively. Panasonic has also committed to launch about 11 mobiles in the next 2 months. At the launch event in Delhi, Panasonic announced its new brand ambassador, Bollywood Actor Taapse Pannu. At this extravagant event, Taapsee Pannu along with Mr. Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic Corporation and Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, launched these two mobiles.

Panasonic Eluga A3 and A3 Pro

The Eluga A3 and A3 Pro are basic entry level smartphones that have a lot of emphasis on Design. Both the mobiles have almost the same specifications. The A3 is powered by a  1.25 GHz, MTK 6737 Quad core processor and it has 16 GB of internal storage. The A3 Pro is powered by a 1.3GHz, MTK6753 Octa core processor and has 32 GB of internal storage. Apart from these differences, these two mobiles are totally identical.

Key Specifications

• 5.2 inch HD display with Dragon Tail glass protection
• 3 GB RAM on both models
• 13 MP Rear &  8 MP Front camera
• 4000 mAh Battery with 2A fast charging
• Android Nougat 7.0 .
• Fingerprint sensor

ARBO – Artificial intelligence

Mid range segment in mobiles is highly crowded and in this crowd, Panasonic wants to stand out, not with specifications, but with software user experience. Panasonic is betting heavily on its ARBO, the AI virtual assistant. This assistant can help the user have a better mobile experience. We are yet to try it out and we will be posting our detailed review and our experience with ARBO soon.

Commenting on the launch, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “Further to the positive response of Eluga Ray series, we are happy to introduce two more powerful smartphones in the Eluga portfolio- Eluga A3 and A3 Pro. With the new improved features and enhanced quality, the user will be able to do so much more. The Smartphones come in 3 stunning colors – Mocha Gold, Gold and Grey which define and complement consumer’s style quotient. Also, our AI Assistant – Arbo will track and understand all your activities and help you make a schedule so that you don’t miss out on anything from your daily routine”

Eluga A3 and A3 Pro will be available from 10th August across all retail outlets and Panasonic brand shops across the nation.