Nikon start “Show your Love Some Love” campaign
“Show Your Love Some Love” is a new brand advertising campaign from Nikon to encourage people to share what they love most through photography. The campaign has kicked off today with the TV ad ‘World of Likes’. Created by Cramer-Krasselt, this campaign to celebrate and inspire those who are passionate about life.
“The Show Your Love Some Love campaign is all about tapping into the intense emotional connection between us and our passions – the things we live for, and the amazing stories behind them,” said Lisa Baxt, Associate General Manager of Communications at Nikon Inc. “In an age where we communicate largely through images, ‘likes’ have become a form of social currency, the things that one truly loves should stand out and be captured and shared with the best possible image quality.”
The new “World of Likes” television spot is available to view on Nikon USA’s YouTube channel www.youtube.com/nikonusa
