Indus OS, made in India grabbed second highest market share among smartphone OSes in India
Indus OS is a variants of Android operating system (like Samsung Touchwiz, HTC sense, Xiaomi MIUI, CyanogenOS) and is primarily used on low cost smartphones from brands like Micromax. The shocker though is that this relatively unknown OS has managed to grab 5.6% of market share in India. Thats higher than MIUI, higher than iOS and higher than CyanogenOS. According to Counterpoint Market Research, the Indus OS is activated on 1.4 million devices (out of 24.8 million devices sold in India in 1Q2016). The OS is available in 12 Indian languages and is getting nearly half a million activations every month.
Rakesh Deshmukh, CEO – Indus OS, said, “At Indus OS, our aim is to place the power of mobile technology into the hands of the next emerging billion. We have seen an overwhelming response so far – we expect to be on one in every six devices sold in India by 2017, with a total of 100 million customers by 2018.” . “Indus OS is not just a technology product – it’s a mission where government, linguists, tech geeks, mobile brands and thousands of developers are coming together to provide technology to the next billion users,” said Rakesh Deshmukh.
IndusOS recently won TiE50 Top Start-up award and Economic Times Telecom Award 2016 for ‘Innovation in Developing OEM Product’. It is really pleasing to see our regional brands making a big splash and defying odds to compete against global players like Apple and Samsung. Rakesh aims to put Indus OS on 1 in 6 smartphones sold in India by 2017.
Key Features of Indus OS
- switch between english and regional language by swipe gesture
- word and matra prediction
- Text to speech in 6 regional languages
- 12 regional languages (Malayalam, Telugu, Tamil, Odia, Assamese, Punjabi, Kannada, Gujarati, Hindi, Urdu, Bengali, Marathi)
- App Bazar (regional market place)
- Carrier billing integrated
Indus OS intro video : http://www.indusos.com/wp-content/uploads/2016/03/Indus-OS-Introduction.mp4
