Indus OS, Indian Android OS forms tie up with Swipe and Celkon
Indus OS, the home grown Android OS variant in India is now ready to be pre-loaded on Celkon and Swipe branded smartphones as Indus has inked a deal with the companies, expanding the reach beyond Micromax. Started in mid 2015, with Micromax’s Unite 3, Indus OS has come a long way and now has 4 million user base (over 35 smartphones in a year). Campus PRIDE will be the first phone from Celkon to come preloaded with Indus OS and the phone will be out in August 2016.
“We are very excited to join hands with Celkon and Swipe. Both brands share our enthusiasm and vision for connecting a billion people with technology and bridging India’s digital divide. They have a very strong connect with consumers, especially in the regional markets and Indus OS’ unique value proposition will enable them to further increase their market share,” commented Rakesh Deshmukh, CEO, Indus OS, while expression his elation over the partnership.
“We have achieved great success within the Southern region of India and learnt that the regional language demographic is not getting its due attention, even though that is where the growth is. It has become imperative for us to adapt technological innovations for the benefit of these consumers. Indus OS is the only regional Operating System with a robust regional language capability that is designed specifically for the Indian consumer mind-set. Hence we are bringing Indus OS’ regional ecosystem to our smartphone range. Our partnership will allow Celkon smartphone users to benefit from the language based innovations at an affordable price,” Y Guru, Chairman & Managing Director, Celkon Mobiles, said while commenting on this partnership.
“Our vision at Swipe is to make technology more meaningful and accessible to every Indian. Our endeavour is to offer products that redefine the user experience and Swipe’s association with Indus OS is yet another step in this direction. The market urgently requires concrete steps to be undertaken to address the burgeoning need of regional language users. Indus OS will play a pivotal role in bridging the language barrier as a 12 regional language ecosystem and will help us extend our reach to rural markets. The demand of affordable smartphone in the tier 2 & 3 cities in increasing rapidly and we expect rural markets to contribute 18 per cent to our top-line,” commented Shripal Gandhi, Founder and CEO of Swipe.
