IDC : Samsung leads India smartphone market, LYF in top 5
Samsung has managed to keep a quarter of marketshare in Indian smartphone market and Micromax managed to hold on to second position. LYF phones, from Reliance Jio continued the stay in top 5. The surprise though is the lack of major Chinese players like Huawei, Oppo and Vivo. This along with the fact that there are three Indian brands among top 5 shows that those in India prefer local or well set foreign brands over Chinese brands. After sliding for two quarters, Indian smartphone market registered 17.1% growth during 2Q2016, according to IDC.
Online sales of smartphones registered negative this time around, down from 35% to 28%.
“China based vendors’ shipments grew 28 percent over previous quarter of which Lenovo group, Vivo, Xiaomi, OPPO and Gionee were key contributors driving the growth. Until now, Lenovo was the only China based vendor to ship over a million units in a quarter, while this quarter saw additional three vendors joining the million shipments bandwagon. Xiaomi’s Redmi Note 3 was not only the top selling model in online channel but also a star product for the vendor contributing majority of Xiaomi’s total shipments in Q2 2016”, said, Karthik J, Senior Market Analyst, Client Devices, IDC India.
“Sub $150 segment has been a strong foothold for Indian vendors, which is now facing increased pressure from both global and China based vendors. Aggressive entry of Reliance Jio with shipments of over a half a million 4G devices has captured significant share in sub $50 segment at the expense of other Indian vendor’s share” says Jaipal Singh , Market Analyst, Client Devices, IDC India.
“The premium segment (US$300+) saw vendor share movement rather than expansion as China based vendors made a significant expansion in this segment capturing around one-third of this segment in Q2 2016 from just 9% a year ago. OPPO’s F1 Plus shipments grew further helping the vendor to gain reasonable share in a global vendor dominated segment” adds Singh.
“Healthy growth in the offline channel, online focused vendors expanding their footprint into retail channel followed by stringent norms to restrain excessive discounting on online platform are some of the reasons that could be attributed for online share decline this quarter”, says Karthik J.
Coming to Feature phone sales, there was only 2.6% of growth this quarter when compared to 2Q2015. In total, 33.7 million units were shipped in Q2 2016. One reason for this is that one can get a decent smartphone for under 5000 rupees and this is prompting buyers to move towards smartphones.
