IDC 2Q15 smartphone shipment stats show Samsung’s struggles and Apple’s rise
IDC has released the smartphone shipment detail for the second quarter of 2015 and as expected, Samsung continued to struggle while Apple continued to rise. The difference between Samsung and apple is now just 7.6 percentage points, down from 13.1 percentage points. Huawei managed to grab 8.9% and came in third, Xiaomi, with 5.3% share took fourth spot and Lenovo rounded off top 5 with 4.8% marketshare. A total of 337.2 million smartphones were shipped last quarter and Android phone makers shipped 4 out of 5 smartphones. Had Samsung failed to deliver with Galaxy S6, this would have been much worse and we may have seen Samsung nearly dethroned by Apple and Chinese smartphone makers. It will be interesting to see how Samsung will hold as Apple is expected to release new iPhone in two/three months time.
Top Five Smartphone Vendors – Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q2 2015 Preliminary Data (Units in Millions)
|
Vendor |
2Q15 Shipment Volumes |
2Q15 Market Share |
2Q14 Shipment Volumes |
2Q14 Market Share |
Year-Over-Year Change |
|
Samsung |
73.2 |
21.7% |
74.9 |
24.8% |
-2.3% |
|
Apple |
47.5 |
14.1% |
35.2 |
11.7% |
34.9% |
|
Huawei |
29.9 |
8.9% |
20.2 |
6.7% |
48.1% |
|
Xiaomi |
17.9 |
5.3% |
13.8 |
4.6% |
29.4% |
|
*Lenovo |
16.2 |
4.8% |
15.8 |
5.2% |
2.4% |
|
Others |
152.5 |
45.2% |
142.2 |
47.1% |
7.3% |
|
Total |
337.2 |
100.0% |
302.1 |
100.0% |
11.6% |
|
Lenovo + Motorola |
16.2 |
4.8% |
24.3 |
8.0% |
-33.3% |
“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets,” said Anthony Scarsella, Research Manager with IDC’s Mobile Phone team. Although premium handsets sold briskly in developed markets, it was emerging markets, supported by local vendors, driving the momentum that heavily contributed to the second highest quarter of shipments on record. “As feature phone shipments continue to decrease, vendors will continue to attack both emerging and developed markets with competitive smartphones that are both rich in features and low in price,” added Scarsella.
“While much of the attention is being paid to Apple and Samsung in the top tier, the smartphone market in fact continues to diversify as more entrants hit this increasingly competitive market,” said Melissa Chau, Senior Research Manager with IDC’s Mobile Phone team. “While the Chinese players are clearly making gains this quarter, every quarter sees new brands joining the market. IDC now tracks over 200 different smartphone brands globally, many of them focused on entry level and mid-range models, and most with a regional or even single-country focus.”
