The most anticipated period for every cricket fan in the world has arrived. Yes, we are talking about the ICC Cricket World Cup 2019! The sight of fans getting frenzy over a six or a wicket is a common site at homes and workplaces. Cricket is being extensively consumed through news, print, and digital these days and brands have already started milking the World Cup craziness to launch and endorse their product and attract maximum customers.
Out of the crowd, the one campaign that caught my eye recently is Dell’s #PlayAtFullSpeed, which beautifully features the latest award-winning Dell Latitude 7400 2-in-1 laptop that is specifically designed with CXOs and the corporate leaders in mind. The brand has also roped in the ‘Nawab of Najafgarh’ Virendra Sehwag, one of the most explosive batsmen of all times, who shares his success mantras required to excel both on the field and in the corporate boardrooms. The brand successfully synchronizes the mantras for on-field and off-field success with the revolutionary features of the laptop that equip you to play at full speed with maximum productivity and excellence.
In one of the campaign videos, Sehwag talks about how his sheer batting skills made him an outstanding batsman of the game and how a captain always must be one step ahead with his planning to seal the victory. He emphasizes on how skills are necessary both on the field and in the boardroom to excel as a leader and urges the audience to share their skills that make them successful business leaders.
Today’s leaders are highly skilled and expect nothing less than excellence in their work. They are smart and are driven by passion and innovation. Not only are they aware of the cut-throat competition but have also adapted themselves to the challenging environments. They are more agile and are always on the lookout for a work companion that is fast, responsive, innovative and meets their expectation to stay on the top of their game.
Dell understands the vision of the leaders and is always on a front foot to come up with that perfect gadget that is an ultimate blend of speed, agility, and innovation. Dell has recently lifted the curtains and unveiled the new Dell Latitude 7400 2-in-1 laptop, A CES 2019 Innovation Honoree, which is a total game-changer. The laptop is loaded with features to help the leaders thrive with productivity and excellence. The state-of-the-art laptop is a multitasker and a pioneer in the new-age technology that keeps you ahead in the corporate game. Its jaw-dropping ExpressCharge feature gets the battery back to 80% in just an hour of charge, keeping the Gen X leaders wire-free and always on the move. The Dell ExpressSign-in lets you log in faster than ever with its facial recognition technology. The proximity sensors detect your presence, enabling you to be back to work in a jiffy, without losing even a second. And, it also saves the battery to last up to 24 hours.
To sum up, this compelling social media campaign by Dell beautifully draws a parallel between corporate and cricket and talks about the mantras required to excel in both. You can participate in the campaign contest #PlayAtFullSpeed by sharing your entries (video/text) on Dell EMC India Facebook and Twitter pages on how your skills help you stay ahead of the rest and win exciting prizes!
Click here to know more about the Dell Latitude 7400 2-in-1.
