TCL, one of the fastest growing consumer electronics brand, has announced new TCL Roku Smart Soundbar at CES 2018. Roku Smart Soundbar comes with Roku Entertainment Assistant, the company’s voice assistant built specifically for the home entertainment experience.This is the first product in new Alto family and will be released in late 2018. The TCL Roku Smart Soundbar is also the first device to launch from Roku’s newly announced Whole Home Entertainment Licensing program.
“A complete home theater experience includes high quality audio” said Aaron Dew, Director of Product Development, TCL. “TCL’s vast capabilities in audio combined with our vertical integration will enable us to deliver the same premium experience in the Alto family as we have with our televisions.”
TCL Roku Smart Soundbar takes advantage of Roku OS to deliver high quality sound and to connect to other AV devcies. The soundbar is best utilized when connercted to the TCL Roku TV as it extends hands free voice and audio capabilities to the TV.
“Our TCL Roku TVs are amazingly popular among consumers, making the TCL brand the 3rd most popular smart TV in the US in 2017. We’re doubling down on our partnership with Roku to offer our customers an easy way to add premium sound and enhanced functionality to a TCL Roku TV,” said Chris Larson, Senior Vice President, TCL. “TCL is dedicated to integrating leading technologies into our entertainment product portfolio and by partnering with Roku we’re bringing a better home theater experience to our consumers.”
“TCL is an exceptional Roku TV partner and a natural fit to be the first partner to plan to build a smart soundbar under our new licensing program” said Roku CEO Anthony Wood. “The TCL Roku Smart Soundbar will offer a great value and make TV watching even more enjoyable by offering premium sound and more entertainment control through Roku Connect and the Roku Entertainment Assistant.”
