Canon announce new macro lens with built in flash ring

Canon EF-M 28mm f/3.5 Macro IS STM macro lens is unique. This lens comes with a built in flash ring that illuminates close-up subjects just enough to enhance color accuracy and get better depth and dimension detail. This new lens is designed specifically for EOS M mirror less cameras. The lens system will be available from the month of June for a retail price of $299.99.

The new Canon EF-M 28mm f/3.5 Macro IS STM macro lens comes with dual curved electronic flash units that can be activated at same time or only one can be turned on. The unit has single UD lens and dual aspherical lenses and has tapered lens top shape.

Key Features

• Hybrid IS, the same feature as found on Canon EF 100mm f/2.8L Macro IS USM Lens, helps reduce camera shake for enjoyable handheld photography.
• Stepping motor (lead screw-type STM) helps provide smooth and quiet focusing operation when taking photos, and near-silence when shooting videos.
• One UD lens and two aspherical lenses** help deliver outstanding image quality at all distance settings by reducing chromatic and spherical aberrations.
• Angle of view similar to a 45mm standard lens (35mm equivalent) provides flexible image capture of various subjects and scenes at macro distances and beyond.
• Tapered lens top shape makes it easy to capture high-quality images at close range without casting shadows.