Android gobbles 97 percent marketshare in India
Everyone knows that Android has a stronghold on Indian smartphone market but none would’ve expected Android to have 97% share in India. Apple’s iOS went from 4.5% to 2.5% while Windows and Blackberry combined share is now just 0.5%, down from 5.5%. Android had 90% of share same time last year.
| India Smartphone Operating System Shipments (Millions of Units) | Q2 ’15 | Q2 ’16 | |||||
| Android | 23.2 | 29.8 | |||||
| Apple iOS | 1.2 | 0.8 | |||||
| Others | 1.4 | 0.1 | |||||
| Total | 25.8 | 30.7 | |||||
| India Smartphone Operating System Marketshare (%) | Q2 ’15 | Q2 ’16 | |||||
| Android | 90.0 | % | 97.1 | % | |||
| Apple iOS | 4.5 | % | 2.4 | % | |||
| Others | 5.5 | % | 0.5 | % | |||
| Total | 100.0 | % | 100.0 | % | |||
| Total Growth: Year-over-Year (%) | 44.9 | % | 19.0 | % | |||
| Source: Strategy Analytics | |||||||
A simple reason for this is the lack of new iPhone models, Microsoft totally giving up on world’s second largest market and huge push from Chinese brands. Unless Apple turns the tables and Microsoft brings a worthy successor to models like Lumia 640, Lumia 1020, Android will sit at the summit with a massive marketshare.
Rajeev Nair, Senior Analyst at Strategy Analytics, said, “Total smartphone shipments in India grew a healthy 19 percent annually from 25.8 million units in Q2 2015 to 30.7 million in Q2 2016. India is currently the world’s third largest smartphone market, after China and the US. India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Android shipped 29.8 million smartphones in India in Q2 2016, growing an impressive 28 percent annually from 23.2 million units in Q2 2015. Android maintained first position across India with a record 97 percent OS share for the quarter, up from 90 percent a year ago. Android dominates the India smartphone market and looks unbeatable right now, due to its deep portfolio of hardware partners, extensive distribution channels, and a wide range of low-cost apps like Gmail.”
Woody Oh, Director at Strategy Analytics, added, “Apple iOS fell 35 percent annually and shipped 0.8 million smartphones in India in Q2 2016. Apple’s smartphone marketshare has halved from 4 percent to just 2 percent in India during the past year. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future.”
