Amazon, Lenovo and Huawei tablet sales grow in 2Q16 while Apple and Samsung decline
Another quarter and another decline in global tablet shipments, this time by 12.3% (comapared to 2Q15 shipments). Just 38.7 million tablets were shipped in 2Q16 and Apple managed to improve their market share (even though sales declined). Amazon has managed to enter top 5 list, thanks to shipping 1.6 million units. Android OEMs managed to ship 65% of tablets while 26% are from Apple (running iOS). Microsoft’s Windows managed to 9% of share.
| Top Five Tablet Vendors, Shipments, Market Share, and Growth, Second Quarter 2016
(Preliminary Results, Shipments in millions) |
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| Vendor | 2Q16 Unit Shipments | 2Q16 Market Share | 2Q15 Unit Shipments | 2Q15 Market Share | Year-Over-Year Growth |
| 1. Apple | 10.0 | 25.8% | 11.0 | 24.9% | -9.2% |
| 2. Samsung | 6.0 | 15.6% | 8.0 | 18.2% | -24.5% |
| 3. Lenovo | 2.5 | 6.6% | 2.5 | 5.6% | 3.1% |
| 4. Huawei | 2.2 | 5.6% | 1.3 | 2.9% | 71.0% |
| 5. Amazon.com | 1.6 | 4.0% | 0.1 | 0.3% | 1208.9% |
| Others | 16.4 | 42.4% | 21.3 | 48.2% | -22.9% |
| Total | 38.7 | 100.0% | 44.1 | 100.0% | -12.3% |
| Source: IDC Worldwide Quarterly Tablet Tracker, August 1, 2016 | |||||
“The market has spoken as consumers and enterprises seek more productive form factors and operating systems – it’s the reason we’re seeing continued growth in detachables,” said Jitesh Ubrani, senior research analyst with IDC’s Worldwide Quarterly Mobile Device Trackers. “At present, it’s difficult for Android to compete with iOS or Windows detachable products. However, the next 12 to 18 months will be very interesting as Google launches the next version of Android with better multi-tasking support and as they begin to bring together their two operating systems.”
“While growth in the detachable category is undeniable, slates continue to represent the vast majority of the segment. Vendors like Amazon, with a very focused approach to positioning, price, and purpose, managed to capture a considerable share of the market. Slate sales are declining but they still serve a purpose and will do so for a long time to come,” said Jean Philippe Bouchard, research director, Tablets at IDC.
