2mpower Health Management Services launches GetActive tapp, a personal health and activity tracker
GetActive, one of the leaders in Indian wearable technology announced the launch of GetActive tapp in Bangalore today. GetActive tapp, an indigenously developed & designed product, follows WHO guidelines to benchmark individual activity levels. It tracks daily physical activity like – steps taken in a day, calories burnt, distance covered in ‘km’, and non-sedentary time spent all day. It uses Bluetooth Low Energy (BLE) to communicate automatically with mobile phones. It is available for sale exclusively on Myntra and is priced at Rs.4999.
A product of 2mpower Health Management Services, GetActive tapp was launched after research by Mohammed Hussain Naseem and his team who cumulatively have more than 200 man years of experience in the segment. GetActive is the first bouquet of health products in India to be built ground up, with algorithms developed for Indian conditions.
GetActive tapp sports a sleek and trendy design which wirelessly syncs with your smartphone to deliver live fitness stats, which can be viewed on a personalised dashboard, downloadable both by iOS and Android phones. In addition, it allows you to accumulate currency for every step taken, which can be redeemed in GetActive’s partner ecosystem.
“Our goal is to create an ACTIVE India, where individuals walk towards their wellbeing. Today 10 million STEPS are clocked everyday on the GetActive platform. Our aim is to increase this count to a 100 billion STEPS every day in the next 30 months. This translates into 10 million ACTIVE Indians. We believe that when fitness is fun and non-regimental, it is more willingly accepted. Hence, our platform is designed towards high engagement through competition, challenge & rewards within the GetActive community”, said Mohammed Hussain Naseem, Founder & CEO of 2mpower Health Management Services (P) ltd. “Currently we have 15,000 users who have become our advocates. Our goal is to increase this number to 100,000 with the launch of tapp”, he added.
“It is our constant endeavour to help people “look good.” Being fit and healthy is a step towards looking good. Sports and fitness being a large category with Myntra, is a clear indication of fitness conscious young India. Wearables are one such category which has been getting an extremely encouraging response from our customer segment. With GetActive tapp, we will introduce a whole new user experience to our consumers, that too exclusively. We look forward to a long term and mutually beneficial relationship”, added Ganesh Subramanian, Chief Operating Officer, Myntra.
As per a recent Accenture report, consumers in India were most interested in buying fitness monitors (80 percent), smart watches (76 percent) and Internet-enabled eyeglasses (74 percent). Industry observers believe that the wearables category is at a nascent stage in India, today. They estimate that the category is pegged at 50 Cr in 2014 and will reach a whopping 2500 Cr, by 2018. In the US, this industry will touch 50,000 Cr ($8.5B) during the same time.
Mohandas Pai, Chairman of Manipal Global Education and investor of an undisclosed amount in 2mpower Health Management Services, said “Wearable technology has shown good traction in US markets and it rates high in the mind of Indian consumers. I see immense opportunity in this sector. I believe GetActive is rightly poised to exploit this. The depth in the founding team, tremendous experience of working in large organizations, and passion to excel in their field of expertise will help GetActive to tap into this robust industry with its high-tech bouquets of products.”
“The Quantified Self is a global movement since early 2011. It answers the most fundamental problem of self-insight through numbers. Analytics in healthcare is an emerging opportunity, and GetActive’s big data can provide insights to improve quality of care as well as information on behavioural & data sciences”, said Prof Sadagopan, Director (President), IIIT Bangalore.
The GetActive platform on the web & mobile app is a powerful engagement tool and works with GetActive tapp, as well. It helps people build a community, who can compete, challenge and get rewarded for ACTIVE behaviour. Going forward the GetActive ecosystem will comprise of medical experts, nutritionist, health Insurance companies, hospitals & lifestyle companies.
GetActive product portfolio today consists of:
• GetActive tapp – Trendy band with choice of colors & automatic wireless sync
• GetActive Slim – an ultra slim clip-on with a sleep monitor
• GetActive eZ – Fitness for all, an easy to read large LCD display
GetActive aims at increasing and sustaining regular physical activity through quantification, gamification & social engagement. Over the last three years, GetActive has empowered more than fifteen thousand people towards a healthier and happier life across the country. It has also tied up with 28 corporates to improve the work productivity and efficiency of their employees.
