2015 Tablet shipment numbers does not look good
Huawei is definitely on a roll. Similar to the growth in smartphones, Huawei managed to register explosive growth in Tablet shipments and is the only company other than Amazon to register positive 4Q15 tablet shipment growth. The trend continued in 2015 full year shipments and this time, Lenovo and Huawei managed to register positive growth. On both occasions, Huawei managed to beat the industry movement, which registered 13.7% and 10.1% decline in shipments respectively. One this is clear from 2015 Tablet shipment numbers! Tablet makers are struggling to justify the necessity and 2-in-1 devices are on the rise.
Apple managed to stay on top for another year in tablet shipments, with 24.5% share in 4Q15 and 24% share in 2015 shipments. Samsung retained 2nd spot for final quarter and the year’s shipments with 13.7% and 16.2% share. On both occasions, Samsung managed to reduce the gap to Apple.
“One of the biggest reasons why detachables are growing so fast is because end users are seeing those devices as PC replacements,” said Jean Philippe Bouchard, Research Director, Tablets at IDC. “We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3. With these results, it’s clear that price is not the most important feature considered when acquiring a detachable – performance is.”
| Top Five Tablet Vendors, Shipments, Market Share, and Growth, Fourth Quarter 2015
(Preliminary Results, Shipments in millions) |
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| Vendor | 4Q15 Unit Shipments | 4Q15 Market Share | 4Q14 Unit Shipments | 4Q14 Market Share | Year-Over-Year Growth |
| 1. Apple | 16.1 | 24.5% | 21.4 | 28.1% | -24.8% |
| 2. Samsung | 9.0 | 13.7% | 11.0 | 14.4% | -18.1% |
| 3. Amazon.com | 5.2 | 7.9% | 1.9 | 2.5% | 175.7% |
| 4. Lenovo | 3.2 | 4.8% | 3.7 | 4.8% | -13.5% |
| 5. Huawei | 2.2 | 3.4% | 1.0 | 1.3% | 124.6% |
| Others | 30.2 | 45.8% | 37.4 | 49.0% | -19.2% |
| Total | 65.9 | 100.0% | 76.4 | 100.0% | -13.7% |
| Source: IDC Worldwide Quarterly Tablet Tracker, February 1, 2016 |
| Top Five Tablet Vendors, Shipments, Market Share, and Growth, 2015
(Preliminary Results, Shipments in millions) |
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| Vendor | 2015 Unit Shipments | 2015 Market Share | 2014 Unit Shipments | 2014 Market Share | Year-Over-Year Growth |
| 1. Apple | 49.6 | 24.0% | 63.4 | 27.6% | -21.8% |
| 2. Samsung | 33.4 | 16.2% | 39.8 | 17.3% | -16.1% |
| 3. Lenovo | 11.2 | 5.4% | 11.2 | 4.9% | 0.4% |
| 4. ASUS | 7.1 | 3.4% | 11.8 | 5.1% | -39.9% |
| 5. Huawei | 6.5 | 3.1% | 3.0 | 1.3% | 116.6% |
| Others | 99.1 | 47.9% | 100.9 | 43.8% | -1.8% |
| Total | 206.8 | 100.0% | 230.1 | 100.0% | -10.1% |
| Source: IDC Worldwide Quarterly Tablet Tracker, February 1, 2016 |
