1Q16 global PC shipment numbers decline as expected but top 5 increase share
1Q16 global PC shipment numbers are out and as expected, the market has shrunk for another quarter. The year over year decline is 11.5%, according to IDC and a total of 60.6 million PCs were shipped. While Lenovo retained top spot for global shipments, Dell took over the top spot for shipments in USA and this ends a run for HP since third quarter of 2009. Every vendor in top 5 registered negative sales growth for this quarter but others were even worse and this resulted in top 5 extending their market share, yes all five of them increase market share.
| Top 5 Vendors, Worldwide PC Shipments, First Quarter 2016 (Preliminary) (Shipments are in thousands of units) | |||||
| Vendor | 1Q16 Shipments | 1Q16 Market Share | 1Q15 Shipments | 1Q15 Market Share | 1Q16/1Q15 Growth |
| 1. Lenovo | 12,178 | 20.1% | 13,305 | 19.4% | -8.5% |
| 2. HP Inc. | 11,603 | 19.2% | 13,006 | 19.0% | -10.8% |
| 3. Dell | 9,017 | 14.9% | 9,201 | 13.4% | -2.0% |
| 4. Apple | 4,466 | 7.4% | 4,560 | 6.7% | -2.1% |
| 5. ASUS | 4,392 | 7.2% | 4,788 | 7.0% | -8.3% |
| Others | 18,929 | 31.2% | 23,611 | 34.5% | -19.8% |
| Total | 60,584 | 100.0% | 68,470 | 100.0% | -11.5% |
| Source: IDC Worldwide Quarterly PC Tracker, April 11, 2016 | |||||
“In the short term, the PC market must still grapple with limited consumer interest and competition from other infrastructure upgrades in the commercial market,” said Jay Chou, Research Manager, IDC Worldwide PC Tracker, “Nevertheless, IDC still projects total business IT spending to grow compared to 2015, and as we head toward the end of 2016 things should start picking up in terms of Windows 10 pilots turning into actual PC purchases.”
“Demand for PCs in the U.S. remains sluggish,” said IDC Research Director, Devices & Displays, Linn Huang. “However, we should be entering a period of reprieve. Peak corporate and education buying seasons have historically started in the second quarter. With some IT buyers thinking about early Windows 10 transitions and with the potential continued ascent of Chromebooks in U.S. K-12, the PC market should experience a modest rebound in the coming months.”
1 in 5 PCs shipped across the globe is now a Lenovo branded PC. and HP is in a similar state. Lenovo managed to get 20.1% of marketshare while HP clocked 19.2%. Dell, on the other hand is closing the gap on HP and Lenovo as their decline was far less compared to that of any other PC maker. Dell increased she by 1.5%, to 14.9% as they registered just 2.0% decline in shipments, far far less than the industry average of 11.5%. This also resulted in Dell having some breathing room as Apple and ASUS could only register minor increase in market share. Apple has managed to take the 4th spot from ASUS and given that new MacBooks will be coming later this year, we might see Apple consolidate that position or if the new macs turn out to be popular, they may vie for #3.
